On Monday, 7th September, Hindi Film Industry again hit a new low with its song ‘Beyonce Sharma Jayegi’ starring Ananya Panday, Ishaan Khattar for the movie Khaali Peeli. It might be trending on YouTube but it has received some serious criticism from all over the world. Social Media and profiles of these superstars are filled with negative comments.
When the whole world is fighting against racism, Bollywood is still struck on the idea of ‘Fair is Beautiful’. Let’s discuss in detail and tell the makers as to why this is downright shady.
1. Using Beyonce’s name
Beyonce, literally one of the biggest superstars in the world, has been mentioned in the song ‘Beyonce Sharma Jayegi’ and the lyrics in English roughly means ‘after seeing you Fair Girl, even Beyonce will feel ashamed’. Why? Why would she feel ashamed?
Using Beyonce’s name in such a racist song is incorrect on so many levels. There are innumerable times Beyonce has proved that she is much more than just a superstar. She’s been one of the torchbearers of Feminism and Black Lives Matter Movement.
2. Bollywood’s Lust for Fair Skin
From the time of its inception, we have seen a lust for fair skin in Bollywood. ‘Gori’ or white skinned girl became a compliment. From ‘Goriya Chura Na Mera Jiya’ to ‘Chittiyaan Kalaiyaan’, the list goes on and on. Many superstars like Saif Ali Khan and Aamir Khan have came on record and have regretted dancing on songs that are racist and objectify women. Still, in 2020 these things are so relevant.
This type of culture is not only visible in Hindi Cinema but also in the South Indian films where an actress is fair and so called beautiful. Do you remember any song praising dark-skinned woman? We don’t think so.
Calling all Indian ladies gori or goriya isn’t right since not all Indian ladies are lighter looking. What’s more, associating them all with just the word ‘fair’ is very unfair. Truly, if Beyonce gets to know what Hindi Cinema is upto these days, she will definitely Sharma Jayegi but not on the song but on the mentality that still exists.
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